easyShop opens to sellers in 21 European markets from 13 October 2026

easyShop.com, a multi-category online marketplace where independent retailers sell alongside each other, was reported as officially open across 21 European countries on 13 October 2026¹. Sources say sellers can register now^1,3. They do not confirm when consumer buying opens. The seller fees and subscriptions below come from an undated OnCommerce page³.

easyShop opens as a multi-category marketplace in 21 European markets on 13 October 2026

On 13 October 2026, ChannelX reported that easyShop.com was "officially open across 21 European countries" as a new multi-category marketplace¹. easyGroup issued a press release on PR Newswire the same day², headlined "Stelios took on the airlines with easyJet. Now he's taking on the online shopping giants"².

Hundreds of retailers are already trading on the site after a phased rollout of its local sites^1,4. ChannelX reports that the marketplace is now inviting more UK, European and international sellers to join ahead of Black Friday and Christmas¹.

Who owns and runs easyShop

easyShop is part of the easy family of brands founded by Sir Stelios Haji-Ioannou¹. easyGroup, his private investment vehicle, announced the marketplace⁶. The marketplace itself is operated by OnCommerce. ChannelX describes easyShop as "powered and operated by OnCommerce, the marketplace technology business behind OnBuy and the soon-to-launch Comet marketplace"¹.

The June 2026 announcement said the easyShop domain would be operated by OnBuy and powered by its OnCommerce platform, which provides the infrastructure and operational framework for cross-border trade⁵. The same announcement described the arrangement as a "modern, asset light model", with OnBuy providing "marketplace expertise, regulatory compliance and operational capability"⁵.

easyShop describes itself as a pure marketplace. It does not hold stock, sell own-label products or compete with the businesses that use it^1,3. A marketplace here means a website where many businesses list and sell their own products, and the operator earns fees rather than selling its own goods. The platform is built on OnBuy.com's proprietary marketplace technology, which was developed for international scale⁵.

What changes for sellers and when

Retailers can reach shoppers in 21 markets through one account, and VAT (value added tax) is calculated automatically¹. Sellers do not need to set up a company in every country¹. In the seller account, sellers choose the countries they sell in and set stock levels, prices and delivery for each country separately³.

Seller onboarding was due to begin before the consumer launch^5,6. Sir Stelios Haji-Ioannou said in June 2026 that easyGroup was "aiming for a consumer-facing launch for consumers to be able to buy online from Q4 in 2026"⁵. ChannelX reports that the marketplace is now inviting sellers to join¹.

OnCommerce's seller page lists four steps to start selling:

1. Register with a short form about your business³.
2. Get verified by uploading your ID, business documents and payout details³.
3. List your products by matching existing products by barcode, creating new ones, or connecting your channel manager³.
4. Pick your countries and go live. Payments are released about 7 days after the expected delivery window³.

Published seller terms: fees, subscriptions and payouts

OnCommerce's seller page sets out the fees and subscription packages below. The page carries no publication date, so check these figures on the live page before you commit³.

The page states that "all fees are subject to VAT, where applicable"³. The other sources do not repeat these figures.

What sellers should check before joining

We recommend the following checks. These are our own advice, not requirements from any source.

• Compare fees with your margins. Work out your margin in each category after the 7% or 15% fee shown on the page, and confirm which rate applies to your products³.
• Choose a subscription on features. Compare the Standard, Partner and Professional packages by the features each adds³. The Partner and Professional offers are shown with discounts that run until January 2027³.
• Confirm your returns setup country by country. The page requires a returns solution for each country you sell in³, so check this before you enable a market.
• Check barcodes before you prepare listings. Each product needs an EAN, UPC or ISBN barcode³.
• Plan cash flow around payouts. Payments are released about 7 days after the expected delivery window³.
• Read the full seller agreement before signing. It was not among the sources reviewed for this article.

What is not yet known

• Consumer buying date. The June 2026 target was a consumer launch in Q4 2026⁵. S1 reports the site as officially open, but the sources do not say when consumer checkout opens in each of the 21 markets.
• Seller numbers. The only figure published is "hundreds of retailers"^1,4. No independent source gives a count.
• Full seller terms. The seller agreement, fulfilment requirements and complete category list were not in the sources reviewed. The fee page does not say which rate applies to which category.
• Fee changes. The OnCommerce fee page is undated, so its fees and subscription prices may have changed since it was published.