Amazon launches Seller Wallet GBP with free UK bank transfers

On 5 November 2026, Amazon launched Amazon Seller Wallet GBP, a way for eligible sellers to hold, use and transfer their Amazon.co.uk proceeds in pounds sterling^1,2. Sellers based in the UK or overseas can use it, and enrolment is free^1,2. Amazon says GBP transfers to UK bank accounts are fast and free, while international conversions carry a volume-based fee^2,4.

Amazon launched Seller Wallet GBP on 5 November 2026

Amazon announced the launch on 5 November 2026². Seller Wallet is Amazon's tool for holding and moving sales proceeds, and the GBP version covers proceeds earned on Amazon.co.uk¹. It is available directly within Seller Central¹.

According to the announcement, the wallet lets sellers based in the UK or overseas hold funds in pounds sterling, pay UK suppliers directly and transfer money quickly to a UK bank account¹. Manasi Kudtarkar, General Manager of Amazon Seller Wallet, said: "Selling in the UK and internationally creates exciting growth opportunities, but it can also add complexity to everyday financial operations."⁴

The launch follows earlier wallets. Seller Wallet first launched for the US store in 2022, and it expanded in 2025 to seven European stores².

What changes for sellers

The main change is that UK sellers gain a GBP wallet inside Seller Central, alongside the existing USD and EUR wallets². Each wallet keeps its own balance, so proceeds in one currency do not mix with another². The sources give 5 November 2026 as the launch date and do not describe any later phase or separate effective date².

Who can use it and which stores it covers

The GBP wallet is tied to the UK store, and Amazon describes it as the place to hold proceeds from Amazon.co.uk¹. Sellers who also sell in other Amazon stores have separate wallets for those currencies². Sellers in UK and EU stores can sign up for the GBP and EUR wallets at the same time, and each keeps a separate balance². UK sellers operating across multiple stores can access GBP, EUR and USD wallets within Seller Central, with each kept separate by currency².

Sellers based outside the UK are a stated audience. Amazon says the GBP wallet lets them keep proceeds in pounds to pay UK suppliers, or move funds internationally².

Holding GBP, paying suppliers and moving money to a UK bank

Within the wallet, sellers can hold GBP proceeds, view balances, start transfers and track movements alongside other activity on Amazon⁴. Amazon says the wallet lets sellers "pay UK suppliers directly"¹. For a seller abroad, the announcement says proceeds can be kept in GBP to pay UK suppliers². The sources do not describe a currency conversion step for those supplier payments, so this guide does not assume one.

For UK bank accounts, Amazon describes GBP transfers as "fast and free"². Sellers can make a one-time transfer or set up recurring transfers of a fixed amount weekly, every two weeks or monthly². Statements and transfer history are available in Seller Central to support cash-flow management, tax preparation and account reconciliation⁴.

What enrolment and conversions cost

Enrolment costs nothing. Eligible sellers can enrol "in a few clicks at no cost"¹. GBP transfers to UK bank accounts are free².

International transfers are different. A volume-based fee applies to international transfers and decreases as a seller's business with Amazon grows⁴. Sellers can convert GBP proceeds into local bank accounts in more than 20 currencies². Before confirming a transfer, sellers can review the exchange rate and total cost⁴. Amazon says the wallet has "no hidden markups or additional costs"².

For how conversion and transfer costs feed into resale pricing, see How to price resale stock: landed cost before fees and margin.

What sellers should do now

1. Enrol in Seller Wallet GBP through Seller Central at no cost.
2. Choose a one-time transfer or a weekly, fortnightly or monthly schedule.
3. Check the volume-based international transfer fee shown in your account before converting.

In our view, a practical sequence is to enrol, check the international fee for your own volume, and then decide whether a transfer should be one-time or scheduled. Sellers who pay suppliers in the UK should check whether they need pounds in a UK account or in their local currency, since the volume-based fee applies to international transfers. Sellers who run both UK and EU stores should keep GBP and EUR balances separate when reconciling, as Amazon describes².

What is not yet known

The sources reviewed do not give the GBP value of the international transfer fee or any fee tiers. The programme page retrieved for this check³ showed general seller navigation rather than wallet terms, so it does not confirm eligibility rules, limits on linked bank accounts or transfer timings. Amazon's only wording on transfer speed is "fast"².

Amazon refers to "eligible sellers" without listing the criteria in its announcement². For the full terms, check the official programme page at https://sell.amazon.co.uk/programmes/seller-wallet, which Amazon gives as its information link². Our check of that page was on 5 November 2026; fees and rules may change after that date.