Criteo takes Performance CTV to Brazil and Mexico by end-2026

On 4 November 2026 Criteo, a commerce media company, announced that its Performance Connected TV (CTV) product will expand beyond the United States. Brazil and Mexico come first, with launches scheduled by the end of 2026, followed in 2027 by Canada, the UK, France, Germany, Italy, Spain, Australia and “select additional markets”^3,4. The announcement is aimed at advertisers and agencies rather than marketplace sellers, and it gives no pricing or per-market launch dates for 2027⁴. Sellers without ad budgets have no direct action to take from it; the checks below apply to those considering buying CTV.

Criteo announces Performance CTV expansion beyond the US on 4 November 2026

Criteo announced the expansion in a press release dated 4 November 2026^2,4. Connected TV refers to advertising delivered through internet-connected televisions and streaming services. Unlike broadcast TV, these campaigns can be targeted using shopping and behavioural data, and advertisers can measure outcomes such as website visits, conversions and sales¹.

The same day, Criteo published its third-quarter 2026 results. The release carried the CTV expansion as an operating highlight, with the same market sequence³. InternetRetailing reported the expansion on 5 November 2026¹.

Brazil and Mexico come first, with seven more markets named for 2027

According to the release, the rollout starts in Brazil and Mexico “by the end of 2026”⁴. For 2027 it names Canada, the UK, France, Germany, Italy, Spain and Australia, plus “select additional markets”^3,4. That makes nine named countries outside the US⁴. No month-by-month schedule was given for the 2027 wave⁴, and the “select additional markets” are not named in the material reviewed.

Who is affected and what changes for retail-media buyers

The release is aimed at buyers of advertising. Criteo’s Commerce Growth product is described as “for marketers & agencies looking for automated acquisition & retention”². The CTV product is sold through Commerce Growth, which Criteo describes as its demand platform⁴.

Criteo says the expansion “harnesses Criteo’s commerce audiences, flexible activation, and connected measurement to make CTV a more powerful performance channel”⁴. It describes its audiences as built from “real-time, deterministic commerce signals” drawn from more than $1 trillion in annual transactions, 740 million daily active users and more than 5 billion stock keeping units (SKUs)⁴.

The link to television sets runs through what Criteo calls a proprietary household graph, which “links these real shopping behaviors and purchase intent signals to personal connected TVs”⁴. Criteo’s product page describes the targeting as household-level, reaching households across shared screens and devices⁴.

Advertisers can run CTV alongside existing Criteo campaigns, or activate Criteo’s audiences through a demand-side platform such as The Trade Desk, DV360 or Amazon DSP⁴. Campaigns run on streaming apps and free ad-supported streaming TV channels, through direct publisher integrations and supply partners including Magnite, Index Exchange and PubMatic⁴. A 16:9 HD MP4 file or a VAST tag is enough to launch a creative⁴.

Vendor claims to read as Criteo’s own figures

Criteo says its CTV business is on track to double in the fourth quarter of 2026 compared with the third, but it did not say how large the business is⁴. This is a forward-looking company statement, not a reported result.

InternetRetailing reports that, according to Criteo, a global travel platform achieved a 61x return on ad spend and a 9% lower cost per acquisition on Performance CTV compared with display advertising aimed at the same audience¹. The travel platform is not named, and the sources reviewed do not publish the underlying data¹.

Criteo’s Q3 2026 results, released the same day, show media spend of $1.2 billion, up 9% year-over-year at constant currency³, while revenue fell 11% to $416 million³. Neither figure isolates CTV.

What a non-US buyer should verify before budgeting

Check these before committing money to a market:

• Pricing and minimums. Criteo’s CTV product page states a minimum daily budget only for the US, at $50 a day, and does not list availability in other countries⁴. Ask for rates, minimums and fee structure for your market in writing.
• Launch date. Brazil and Mexico are due “by the end of 2026”⁴, and the 2027 markets are given by year only⁴. Ask for the confirmed launch month and whether features available in the US will be available at launch.
• Consent and data basis. None of the material reviewed describes how consent or legal basis is handled for linking shopper data to television households in any market. Ask Criteo to set this out for your country before you commit spend.
• Measurement method. The release describes “closed-loop measurement” in general terms². Ask how exposures are matched to visits, conversions and sales, what lookback window applies, and what documentation is available for your market.
• Buying route. Check which demand-side platform you would use, and confirm that the supply partners named on the product page are available where you operate⁴.

What is not yet known

The sources give no CTV pricing for any market other than the US minimum daily budget, no per-market launch months for 2027, and no names for the “select additional markets”⁴. They do not say how the household graph is built or whether it relies on IP addresses, logins or other data⁴, and they do not give the size of Criteo’s CTV business⁴. The sources contain no independent performance data for non-US CTV campaigns; every figure above is company-reported.